Kieran
Masterson

WHO I HELP

Manufacturing. Construction. Professional services. Not-for-profits.

HOW I HELP

Management reporting. Financial analysis. Junior team mentoring. Month end & budgeting. Trend analysis. Client liaison. Process improvement. Cash flow planning. Process automation. Delivery of integrated solutions.

 

“I’M CONSTANTLY LEARNING AND GROWING – BOTH AS A FINANCE PROFESSIONAL AND AS A LEADER”

Based in our Glasgow office, Kieran Masterson is a dedicated Virtual Finance Function Assistant Manager who works closely with a diverse portfolio of clients, helping them understand their numbers and make confident, informed decisions.

Kieran plays a key role in designing and delivering tailored management reporting packs, translating complex financial data into clear, actionable insights. His expertise with cloud accounting systems and trend analysis allows him to deliver accurate, forward-looking reports that truly add value. From managing month-end processes and reconciliations to supporting budgeting and cash flow planning, Kieran ensures clients have the tools and clarity they need to grow their businesses.

What drives Kieran most is the tangible impact his work has. He takes pride in helping clients solve problems, streamline their operations, and achieve their goals. This sense of purpose – seeing the results of his efforts make a real difference – is what first inspired him to pursue his career in finance and continues to motivate him every day.

BUILDING TRUSTED PARTNERSHIPS

“For me, building strong client relationships starts with understanding their world before diving into the numbers. I take the time to learn what drives them – their goals, challenges, and what success truly looks like. It’s about more than just listening; it’s about noticing what isn’t said, too. That early understanding builds trust and sets the foundation for a genuine partnership rather than a transactional relationship.”

TURNING NUMBERS INTO GROWTH

“One of the most rewarding relationships I’ve built was with a client struggling to manage growth. They had big ambitions but lacked the financial clarity to make confident decisions. During my visit, I focused on understanding how their business worked day to day – their projects, processes, and leadership vision. From there, I created a tailored financial model that helped them identify key growth drivers and manage cash flow more effectively. The biggest challenge was translating complex financial data into something meaningful for a non-finance audience, but by simplifying the visuals and focusing on the story behind the numbers, I was able to turn insight into action. That experience built real trust and turned our working relationship into a long-term partnership.”

HELPING CLIENTS SEE THE STORY BEHIND THE FIGURES

“What I find most satisfying about working with clients is seeing that moment when everything clicks – when the numbers start to make sense, and they feel empowered by the insights rather than overwhelmed by them. Helping clients move from uncertainty to confidence is what makes this work so rewarding. It’s not just about providing financial information; it’s about helping them see the bigger picture and make decisions that move their business forward.”

SOLVING CLIENT CHALLENGES

“Recently, I worked with a client who was struggling to understand the financial impact of a planned expansion. They had plenty of raw data but no clear forecast to guide their decisions. I built a tailored financial model projecting their performance over the next three years, considering seasonal trends, cost structures, and growth assumptions. The model helped them visualise cash flow risks and opportunities, turning a complex challenge into a clear, actionable decision-making tool. It gave them the confidence to move forward with a phased approach and plan for sustainable growth.”

GUIDING CLIENTS THROUGH THE DATA

“The greatest compliment I’ve received from a client was when they told me, “You make the numbers feel like a conversation, not a spreadsheet.” That really resonated with me. It reflects the effort I put into making financial data accessible and meaningful – helping clients understand the story behind the figures and feel confident in the decisions they’re making.”

INSIGHT & IMPACT

“One of the biggest challenges in my role is helping clients shift from reactive to proactive financial management. Many businesses focus on historical data, but the real value comes from forward-looking insight. I tackle this by building clear, tailored forecasts and ensuring clients understand not just the numbers, but the decisions those numbers support. Finance isn’t just spreadsheets and compliance – in reality, it’s a strategic tool. When used effectively, finance can guide decisions, drive growth, and give business owners confidence in their future.”

STRENGTHS THAT MAKE A DIFFERENCE

“I bring a strong mix of analytical thinking and communication to AAB. I’m confident working with complex data, but I always focus on making it meaningful for clients. I’m proactive, curious, and constantly looking for ways to add value—whether that’s through forecasting, reporting, or simply asking the right questions to uncover opportunities.”

LOOKING FORWARD TO THE FUTURE

“I’m keen to deepen my skills in financial modelling and automation, especially using tools like Power BI and Excel to create more dynamic, visual reporting.

I’m also excited to explore how AI and data analytics are shaping the future of finance, finding ways to turn these innovations into deeper insights and greater value, so clients can make smarter, faster, and more confident decisions.”