Julie
Arbuthnott

Who I help

Internal stakeholders. External stakeholders. Wider AAB team.

How I help

Strategic transformation. Integration initiatives. Implementing operational frameworks. Innovative technologies. Cultural alignment. Workforce engagement.

“I’m passionate about helping the business to evolve”.

Julie Arbuthnott is a Transformation Director based in our Edinburgh office. She plays a pivotal role in leading strategic change and integration initiatives, ensuring alignment with the firm’s ambitious 2030 vision. Specialising in culture and behaviour change, digital transformation, and operational excellence, Julie has a proven track record of delivering impactful results across a broad spectrum of complex challenges.

Her focus is on scaling AAB sustainably by leveraging technology and fostering inclusivity. From managing transformation portfolios to driving post-M&A integration and championing innovation, Julie ensures that the firm continues to exceed expectations for both people and clients.

Expertise in Action

“My approach to transformation I believe, is defined by my ability to align people, processes, and technology while maintaining AAB’s commitment to exceptional client service. By combining strategic leadership with an inclusive, human-centred mindset, I hope to build cohesive strategies that drive real results. I’m passionate about operational excellence and creative problem-solving, helping the business evolve in ways that benefit employees, clients, and the wider community.”

Building Transformative Relationships

“For me, an ideal client relationship is built on mutual trust, open communication, and shared goals. Transparency and collaboration are the foundation of everything. When both parties work together to co-create solutions, we can deliver lasting value and foster a true sense of partnership.”

I thrive on empowering people to navigate complex change and achieve transformative outcomes. Whether it’s solving challenging problems or celebrating collective successes, I’m inspired by working with diverse, cross-functional teams to make a real difference.

A Balanced Approach to Change

“Balancing innovation with personal connection is key to success. Virtual tools have revolutionised how we collaborate—they enhance efficiency and scalability. But hands-on engagement remains critical, allowing me to build trust and develop a deep understanding of business needs. Together, these approaches create a strategy that blends technology and human connection seamlessly.”

Overcoming Challenges with Empathy

“Transformation is never without its challenges. Managing the human side of change, addressing organisational culture post-M&A, and ensuring a seamless customer experience while integrating new technologies can be incredibly complex. My approach has been shaped by years of studying psychology and behaviour change. Prioritise empathy, establish the parameters (humans love structure!) and implement change in manageable phases with strong feedback loops. It’s a recipe for sustainable, long-term success.”

Celebrating Impactful Change

“What drives me is creating transformative change that benefits both people and business growth. Seeing AAB’s vision come to life as a leader in integrated, tech-enabled solutions across its markets is immensely rewarding. It’s about driving meaningful results that make a lasting impact for everyone involved.”

Collaboration is Key

“Collaboration is our superpower” perfectly sums up my philosophy. Effective collaboration unlocks creativity, ensures the best ideas thrive, and drives exceptional results. I’m passionate about building inclusive, cross-functional teams that deliver above and beyond expectations.

Strategic Leadership with a Human Touch

“My greatest strengths lie in strategic leadership, an inclusive approach to change management, and a proven ability to deliver complex transformation projects. My formative years were spent in marketing and communications, so I like to sprinkle in a little creativity too—it keeps things fresh and energising!”

Feedback That Fuels Success

“A client once told me: “The one thing Julie consistently demonstrates is a relentless focus on the end customer—understanding motives, behaviours, and preferences before shaping the most appropriate strategy.” That kind of feedback reminds me why I do what I do.”

Transformation Is About People

“There’s a common misconception that transformation is solely about technology. In reality, technology is often the easy part! True transformation prioritises people and culture—it’s about dealing with the difficult intangibles that really drive change. By focusing on these elements, I help businesses achieve outcomes that go far beyond the implementation of tools or processes.”