Who I help

Large Corporates. International Groups. Owner Managed Business. Private and listed Groups.

How I help

Audit and Assurance. Business Advisory

Sectors/Support

Real Estate & Construction, Developers, Private and Listed Funds, Financial Services and Investment Management.

“Making a meaningful impact for our clients is my top priority”

James Snape is an Audit Director based in our London office focused on leading, growing and developing the firm’s Audit & Assurance offering across the capital and its surrounding regions. With a strong focus on audit quality and delivering exceptional client service, James ensures AAB remains a trusted partner for businesses navigating an ever-evolving reporting and regulatory environment.

James’ experience covers a range of sectors with a particular focus and expertise within Real Estate and Construction. He also has a wealth of experience from senior roles within industry having worked as the CFO to a Property Investment Fund as well as a key Consultant advising on several transactions for a range of investors.

It’s all about people

“For me, this profession has always been about people. Whether it’s collaborating with colleagues or partnering with clients, I thrive in a people-driven environment. At AAB, it’s the calibre and diversity of expertise within the team that sets us apart. I’m constantly inspired by the unique perspectives that clients and colleagues bring to the table—it’s what makes every day interesting and rewarding.

It’s crucial that we are focused on delivering efficient, robust, high-quality audits to our clients as well as ensuring we deliver exceptional client service, and the firm’s investment and commitment to its people has been key to that”.

Technology With a Human Touch

“At AAB, we embrace cutting-edge technology to improve efficiency and quality, but balance is key. Every audit is different, and the technology we use has to reflect the needs of our clients. I advocate for a blended approach – leveraging the best tools available while preserving the hands-on, personal aspect of client service.

Flexibility is vital, and I work closely with my clients to strike the right balance between virtual and in-person interactions. This approach ensures we remain adaptable and responsive to their specific requirements”

Challenges That Drive Us Forward

“Audit can be a challenging space, especially as regulatory demands increase, and the profession evolves. These growing pressures require auditors to be agile, adaptive and consistently focused on maintaining the highest standards of quality.

While these pressures can initially seem daunting, they also present an opportunity to innovate, streamline processes, improve and redefine how we deliver value to clients.

For me, success begins with strong teams, a positive, collaborative culture, and an unwavering commitment to quality. These fundamentals are key to overcoming challenges and ensuring we consistently exceed client expectations.”

Excited for the road ahead

“I’m incredibly excited about the future, both for myself and for AAB. London is a market full of incredible opportunities, and being part of an ambitious growth journey here is a unique challenge that I’m thrilled to take on.

AAB’s strong reputation across the UK, built on trust, sector expertise, and exceptional client service, provides a solid foundation, and I am looking forward to building on that as we expand in the capital.”

People are our greatest strength

“One of AAB’s core values is that nothing is more important than our people, and I couldn’t agree more. In audit, clients don’t just buy a service—they buy into the people they work with. It is the trust, expertise and relationships built with clients that truly set a professional services firm apart. That’s why I focus so heavily on creating a great working environment and a strong positive culture within my teams. At AAB, we recognise that investing in our people is the foundation for long term success and growth.

I’m passionate about creating a positive, collaborative culture where everyone feels supported and valued. When teams are happy and motivated, they deliver their best work—and that’s what leads to exceptional client service.”