Helen
Goodwin

Who I help

SMEs. Large corporations. Partnerships. Limited companies. Start-ups.

How I help

VAT advisory & compliance.

“I provide practical solutions tailored to clients’ needs”

Helen Goodwin is an Indirect Tax Assistant Manager based in our Glasgow office. With a deep understanding of VAT legislation and a proactive approach, Helen supports clients and colleagues through the complexities of indirect tax. From reviewing VAT returns to providing crucial advice on compliance and evolving regulations, Helen ensures that businesses remain informed and compliant in the ever-changing tax landscape.

Building relationships on transparency

“For me, the ideal client relationship is built on openness and honesty and is a two-way street. VAT can be a minefield, full of quirks and complexities, so transparency in relationships and discussions is crucial in this line of work. When clients present a problem, I need all the details to provide accurate, effective solutions while ensuring we meet HMRC compliance requirements. It helps me provide the best possible solutions when clients are willing to engage in a collaborative and transparent process. This allows us to work through these challenges together and find the best path forward for their specific needs.”

Supporting clients and colleagues

“I enjoy the opportunity to build new relationships, find solutions, and support those around me. Whether it’s helping clients through a complex VAT issue or collaborating with colleagues on challenging cases, I’m always ready to contribute and make a difference.

One of the greatest compliments I’ve received came when I moved onto pastures new. Clients repeatedly told me how much they appreciated my help and were sorry to see me go. Knowing that my work had a positive impact and that clients valued my support was incredibly rewarding and reminds me why I do what I do.”

No one size fits all

“I know how important it is to advocate for my clients as their trusted advisor, and I’m more than willing to adapt my approach to meet their specific needs. My focus is always on finding the best, but more importantly, the right solution for them, even if it means challenging the status quo.

One of the biggest challenges in my field is keeping up with the constant changes in VAT legislation. Giving clients outdated advice is simply not an option. Through cross-team collaboration and other regular updates from HMRC and professional networks helps me stay informed and adapt my advice based on the latest updates in the world of VAT.”

Collaborating for success

“When it comes to my colleagues, I find that I really thrive off of the collaborative spirit they bring to AAB. Everyone brings their own perspective and expertise to the table, and I value the opportunity to work alongside professionals from different disciplines. This cross-team collaboration enriches the work we do and helps us deliver the best outcomes for our clients.

The collaborative culture at AAB makes the challenges we face in indirect tax feel less challenging. Knowing there is a wealth of knowledge within the team, that I can turn to them with any questions I have, is a really important part in providing clients with the best advice and service. By working together, we ensure our clients receive the most accurate and timely advice.”

Balancing technology with personal touch

“Technology is transforming the way we work, and I fully embrace the benefits it brings. However, I also understand that not everyone is comfortable with digital tools, and it’s essential to meet clients where they are. My approach is flexible—I use technology when it enhances efficiency, but I’m always ready to offer hands-on, personal support when needed. For me, it’s about finding the balance that works best for each client.”

Excited for the Future

“I’m excited to be part of a company that values and supports its people. AAB has been on a significant growth journey, and I’m keen to contribute to its future success. Being part of a forward-thinking and expanding company keeps me energised, and I’m looking forward to growing my career here.

I bring a strong desire to learn, grow, and support both clients and colleagues. I’m always willing to step in and help, even if it’s outside my immediate area of expertise. That collaborative mindset fosters stronger relationships and better outcomes for everyone involved, and AAB is fully behind this.”