DEBORAH
PAINE

WHO I HELP

Families. Businesses. Individuals. Internal teams.

HOW I HELP

Client experience. Organisational management. Financial Planning. Supporting internal team members.

“A WELL-SUPPORTED TEAM CREATES THE BEST CLIENT EXPERIENCE.”

Deborah Paine is the Support Team Leader at AAB Wealth based in our London office, working closely with planners, paraplanners, and client support colleagues to ensure everything runs smoothly behind the scenes. With a strong background in administration and client service, Deborah leads her team with a focus on accuracy, collaboration, and care — making sure every client interaction reflects the professionalism and values AAB Wealth is known for.

Having always been passionate about helping people and creating efficient, well-organised systems, Deborah pursued a career in financial services to bring those strengths together. Over the years, she’s developed a reputation for her calm, methodical approach and her genuine dedication to supporting both clients and colleagues. For Deborah, the key to great client service starts with a great support team.

THE DETAIL BEHIND EVERY CLIENT JOURNEY

“Every client journey involves a lot of moving parts, and my role is to make sure those parts fit together perfectly. From managing the workflow within the support team to overseeing documentation, client communications, and internal processes, I focus on keeping everything running as efficiently as possible.

No two days are ever the same, which is something I love about this role. One moment I might be coordinating between planners and paraplanners to meet a client deadline, and the next I’m reviewing procedures to find ways to make our service even smoother.

What drives me most is knowing that the systems and structures I put in place make a real difference to clients, ensuring their experience feels professional, personal, and stress-free.”

THE FOUNDATION OF GREAT SERVICE

“Trust is one of the most important parts of what we do at AAB Wealth, both between our clients, and within the team itself. My approach is always to keep communication open and honest, ensuring everyone has the information they need to deliver the best possible experience for our clients.

I encourage my team to see themselves as part of each client’s journey — because even if we’re not in direct contact with the client every day, the work we do has a real impact on how that client feels. When we’re organised, clear, and proactive, it builds confidence and helps planners and paraplanners deliver advice more effectively.

Ultimately, trust grows from reliability – doing what you say you’ll do, every single time. That’s a principle I live by, both personally and professionally.”

WORKING TOGETHER FOR OUR CLIENTS

“I believe that great client service starts with strong teamwork. My role involves supporting my colleagues so they can, in turn, support our clients in the best possible way. I take pride in creating a positive, organised environment where everyone knows their responsibilities and feels empowered to do their best work.

Our clients benefit from that teamwork every day – they feel the difference when their plans are processed quickly, when communication is clear, and when everything simply works as it should.

As a leader, I make it my goal to nurture a culture of care and accountability. When the team feels supported, it naturally reflects in the quality of service we deliver.”

LEARNING NEVER STOPS

“I’ve always believed that there’s no limit to how much you can learn, especially in an industry that’s constantly changing. I stay up to date with developments in financial services, compliance, and technology to ensure our processes stay efficient and our team remains well-informed.

I also love learning from my colleagues. Each person brings something unique to the table, and sharing knowledge across the team helps us grow stronger together.

For me, continuous improvement isn’t just about professional growth, it’s about making sure clients receive the best service possible, every single time they interact with AAB Wealth.”

EXCITED FOR WHAT’S AHEAD

“I’m really excited about what lies ahead for both AAB Wealth and our support team. The company continues to grow and innovate, and it’s inspiring to be part of that journey. We’re constantly exploring new ways to make the client experience even better, whether through improved systems, stronger communication, or continued professional development.

Personally, I look forward to developing further in my leadership role, mentoring others, and helping our team continue to deliver the high standards AAB Wealth is known for.

Success isn’t just about achieving goals, it’s about helping others succeed, whether that’s a client feeling more confident about their finances or a colleague developing new skills. Knowing that I play a part in both is what makes my job so rewarding.”