Amanda
Mayes

WHO I HELP

Internal teams. The business. Our clients.

HOW I HELP

Operations management. Process efficiency. Business strategy. Team development.

“I SEE WHAT NEEDS TO BE DONE AND THEN MAKE IT HAPPEN.”

Amanda Mayes is the Operations Director based in our London Gatwick office, overseeing all aspects of the business’s operations with a focus on efficiency, client experience, and team development.

Amanda’s role spans across business management, process optimisation, and ensuring that both clients and the internal team receive the highest level of service and support. She works closely with different departments to make sure systems and processes are not only in place but used effectively, creating a smooth and consistent experience for clients. She is equally passionate about the development of the team, ensuring everyone has opportunities to learn, grow, and feel supported in their roles.

LISTENING FIRST, ACTING WITH PURPOSE

“When it comes to building relationships, whether internally or externally, I always start with listening. You can’t truly help someone unless you understand what they need. Listening to our clients and our team allows me to tailor solutions and make sure the support we provide is relevant and impactful.

I’ve found that trust is built when you follow through, do what you say you’re going to do, communicate effectively, and make sure people feel heard. That’s just as true when working with colleagues as it is with clients.”

MAKING AN IMPACT

“One of the most satisfying aspects of my role is seeing the difference we can make in people’s lives. Even though I’m not giving financial advice myself, the operational decisions we make can directly improve the client experience.

When clients feel confident in their financial world, because they’ve had a seamless, professional, and personal experience with us, that’s a win for the whole team. Operations may not always be front of mind for clients, but it’s the backbone of ensuring they receive consistent, reliable service.”

FINDING THE FACTS IN A FAST-CHANGING WORLD

“Technology changes fast, and there’s a lot of noise, especially around AI. My role is to strip away the hype and look at the facts. Is there a genuine business case? Will it enhance the service we offer to clients? Will it make work more engaging and creative for our team?

I’m not interested in tech for tech’s sake. I’m interested in tech that helps us work smarter, improves accuracy, provides meaningful data for decision-making, and ultimately benefits the people we work with and for.”

STRATEGY, PROJECTS, AND PEOPLE

“I’ve learned that the things I naturally gravitate towards – strategic planning, project management, finding the most efficient way to get things done – are things other people can find challenging. That’s where I can really add value.

One of my greatest strengths is combining those skills with emotional intelligence. In operations, you’re often working on processes and systems, but at the end of the day, you’re dealing with people, how they work, how they communicate, and how they respond to change. Recognising and managing that human element is key to making any change successful.”

HELPING BUSINESS MOVE FORWARD

“There’s a misconception that operations is boring, but it actually involves a lot of creativity and problem-solving. It’s about thinking ahead and finding better ways of doing things. For me, it involves making sure everything runs smoothly in the background so our advisers and client-facing teams can focus on what they do best.

I like to think of operations as the invisible force that keeps the business moving forward. You might not always see it, but you’d notice very quickly if it wasn’t there.”

LOOKING AHEAD

“As technology continues to evolve, I’m particularly interested in how we can use it to create an exceptional client experience, remove repetitive tasks so our people can focus on more meaningful work, and deliver accurate, insightful data to guide business decisions.

The more we can integrate the right tools with the right people, the more efficient, effective, and enjoyable our work becomes, for us and for our clients.”