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Why Family Business Succession Fails (and how to fix it)
AAB / About / Our Team / Kierni Adam
Client Relationship Support
Individuals. Families. Business owners.
Financial planning. Supporting internal teams. Financial administration.
“PUTTING CLIENTS FIRST AND EXCEEDING EXPECTATIONS.”
Based in our Aberdeen office, Kierni Adam is part of the Client Relationship Support team at AAB Wealth, helping clients feel confident and informed about their financial plans. Her role combines attention to detail, clear communication and proactive support, ensuring that clients receive a seamless service. Inspired by her interest in financial services and a passion for helping people, Kierni pursued a career that allows her to build strong client relationships while contributing to positive client outcomes.
Her week is varied, shaped by the individual needs of each client. She assists advisers in preparing for annual client meetings, follows up on actions from these meetings, and communicates with providers to gather and collate necessary information. Weekly, she updates clients on their investments, keeps them informed of progress and responds to any queries, ensuring consistent, transparent and timely support.
“For me, building relationships starts with being approachable and dependable. I want clients to feel comfortable asking questions, no matter how big or small. An open line of communication is key, particularly during times when clients are making changes to their investments or exploring new options.
One example was a client who was making multiple adjustments to their portfolio. By keeping them regularly updated on the progress of each action, explaining each stage clearly, and responding promptly to their queries, I was able to build trust and confidence. They became much more comfortable reaching out, knowing their needs would be understood and addressed.”
“My strengths lie in strong communication, organisation and attention to detail. These skills ensure that clients receive accurate information in a timely manner, and that every interaction is tailored to their individual circumstances.
Coordinating effectively with advisers, paraplanners and colleagues allows me to make processes as seamless as possible. Clients can rely on me to provide updates, follow up on actions, and make sure nothing is overlooked. It’s about making the experience smooth and reassuring for them.”
“The biggest lesson I’ve learned is that every client is different. Each has their own goals, priorities and understanding of financial matters. Taking the time to truly understand these differences allows me to provide relevant, personalised support.
Managing multiple client needs can be challenging, but staying organised, listening carefully, and providing timely responses ensures clients feel valued and supported. Challenges become opportunities to show reliability and build confidence.”
“Being part of AAB Wealth is particularly rewarding due to the collaborative culture. Colleagues are always willing to share expertise, support one another, and work together to deliver exceptional client outcomes.
This environment allows me to develop both professionally and personally. I am encouraged to continuously improve my skills, take on new responsibilities, and contribute to a culture of excellence.”
“Recently, I worked with clients who found certain financial information difficult to understand. I addressed each of their questions individually, providing clear, tailored explanations. By breaking down the information step by step, they were able to feel informed, confident, and empowered in making decisions.
Receiving feedback like this is incredibly rewarding, as it shows that my efforts to make financial matters accessible and understandable have a real impact.”
“I am currently working towards completing my diploma in Regulated Financial Planning. This qualification will deepen my knowledge of financial services, improve the support I can provide to clients and advisers, and keep me up to date with best practices in the industry.
Additionally, staying current with trends and developments ensures that clients receive the most relevant and effective support possible.”
“A common misconception about client relationship support is that the role is routine or administrative. In reality, no two clients are the same, and each interaction presents a unique opportunity to provide tailored guidance.
I enjoy the variety in my role, from preparing for meetings and handling follow-ups to directly supporting clients with personalised advice and updates. Every day brings new challenges and opportunities to make a difference.”
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UNITED KINGDOM + IRELAND + INTERNATIONAL