Business Advisory Services Director
WHO I HELP
SMEs. Family Businesses. Owner Managed Businesses.
HOW I HELP
Management Accounts. Year-End Compliance. Technical Accounting. Outsourced Accountancy Services. Business Advisory Services. One-Off Projects.
Technology. Property Management. Professional Services. Rural. Trusts.
“I’M THE GO-TO PROBLEM SOLVER.”
Ali Cooper is a Director within our Business Advisory Services team. She’s based in Edinburgh and provides a wide range of services and support to a client base that’s even more diverse.
For Ali, it really is true that no two days are the same. It’s the variety and scope of her role that she likes while she manages her portfolio. One minute Ali might be advising clients and building relationships. The next she might be mentoring and coaching other members of the team, something that’s she’s particularly passionate about.
“One of the things that attracted me to AAB in the first place, was the fact that I could get more involved in mentoring, coaching and developing other people. I get such a buzz from sharing knowledge and helping to build a great team. To see colleagues grow in confidence and progress their skills gives me a huge sense of satisfaction.”
A BROAD OFFERING
“A big aspect of my role revolves around building client relationships and that’s something I really enjoy. When clients come on board, they are looking for a knowledgeable and approachable adviser who has a genuine interest in their business. I often spot a way to make their life easier, or question if there’s a better solution.
I have instant access to VAT, R&D and Tax specialists, and with their support, we can offer a 360-degree service and the very best value for money.”
A DYNAMIC CULTURE
“Life is fast-paced here, there’s never a dull moment, I like that. It feels good to be part of a forward-thinking business that never wants to sit still. In an industry that’s constantly developing, we’re ready to adapt and keep up with our client’s needs.
When it comes down to it, I am a people person, I love building relationships. It could be winning over potential clients or getting to know colleagues, there’s nothing I enjoy more. What gives me a real kick is when I can combine these connections to help an individual or give a better client experience.”
A WORLD OF OPPORTUNITY
“The thing I’ve discovered about working at AAB is that it’s a constantly growing and evolving firm. The opportunities here are endless. If you want to progress, it’s all on the table for you. If you’re happy where you are, then that’s fine too.
There’s an open and forthright culture. If you have an idea or better solution, it will be welcomed, considered and more than likely adopted. I have the freedom to develop client relationships as I see fit. No one is telling me you have to do X, Y or Z. I know my client and I can do what’s right for them. That’s refreshing and quite unusual, I think.”