Sarah
Hex

Who I help

Owner-managed businesses. LLPs. Limited companies. Professional services. Fast Growth, across a range of sectors.

How I help

Drive the group’s growth objectives within our team regionally and internationally by listening to a business’s team to understand their needs and identify the best ways to support them by connecting them with the right people, whether for technical, sector-specific, or value-added support.

“Collaboration isn’t just a buzzword for me—it’s at the heart of how I work”

Sarah Hex is a dynamic Business Development Partner at AAB, based in our Leeds office. She is focused on supporting businesses throughout every stage of their journey. Whether it’s connecting clients with the right technical expertise, value-added support, or sector-specific advice, Sarah’s collaborative approach ensures that businesses are equipped to achieve the best possible outcomes. With a strong emphasis on growth, both regionally and internationally, she’s a driving force behind AAB’s ambitious objectives, aligning her efforts with the firm’s vision to deliver meaningful impact.

Her approach is centred on truly understanding a client’s needs. By listening carefully to their teams, Sarah identifies their goals and challenges and connects them with the right people to deliver tailored solutions. It’s a method that has earned her recognition for building long-term, trust-based relationships and being a true partner in her clients’ success.

Driving Growth, One Connection at a Time

For me, the foundation of every great client relationship is trust and open communication. It’s about truly understanding what matters to the client, working closely with them, and maintaining a partnership that delivers value at every turn. One of the most meaningful compliments I’ve ever received came from a client who recognised the strength of our partnership and praised me for consistently delivering the right solutions.

Seeing my clients succeed is what drives me every day. There’s nothing more rewarding than witnessing the impact of our work on a client’s success. Building those lasting relationships and knowing I’ve played a part in helping a business thrive is, without question, the best part of what I do.

Collaboration At The Heart Of Everything

Collaboration isn’t just a buzzword for me—it’s at the heart of how I work. The most fulfilling part of working with my colleagues is the teamwork. Sharing knowledge, learning from each other, and working together towards common objectives is what makes my role so rewarding. I love how collaborating across teams means that clients benefit from the full breadth of AAB’s expertise, allowing us to deliver solutions that are innovative, practical, and truly impactful.

Balancing Tech With A Personal Touch

“I’m a firm believer in finding the right balance between technology and personal relationships. Technology plays such an important role in providing efficiency and valuable insights, but I’ve always found that building trust and lasting connections with clients requires more than just tech-enabled tools. For me, it’s the personal, hands-on approach that makes the biggest difference.

In a world that’s changing faster than ever, one of the greatest challenges is adapting to evolving client needs and staying ahead of industry trends. To meet these challenges, I focus on continuous learning, staying informed about emerging developments, and keeping communication strong with clients. It’s an approach that ensures I’m always prepared to respond to their changing needs and help them stay ahead of the curve.”

Excitement Lies Ahead

“Looking ahead, I’m energised by the opportunities for growth and innovation at AAB and across the wider industry. I’m especially excited about how we’re positioning ourselves as a tech-enabled business services firm. As we continue to grow, I can’t wait to be part of projects that deliver even greater impact for our clients.

For me, the future is all about finding new ways to drive meaningful change. Whether that’s through technology-driven solutions, deepening my expertise in client management, or building on our existing strengths, I’m excited about the potential for collaboration and progress. The journey ahead is full of opportunity, and I’m proud to be a part of it.”

Strength In Simplicity

“One of my greatest strengths I believe is my ability to build trust-based relationships. I do this by truly listening to clients, understanding their needs, and tailoring solutions that are guaranteed to drive business results. My collaborative mindset enables me to draw on the full expertise of AAB, ensuring clients benefit from a comprehensive, joined-up approach.

One thing that really bothers me is when jargon or overly complex terminology creates barriers between us and our clients. I believe in keeping things clear and actionable. Simplicity is key to building strong relationships and delivering results that make a real difference.”