Lyn
Calder

WHO I HELP

My colleagues and external stakeholders at AAB, our clients and future clients.

HOW I HELP

Leading AAB’s sales strategies. Ensuring best in class client experience across all AAB’s locations. Driving growth. Empowering people.

“CLIENTS ARE OUR PASSION.”

Lyn Calder is Chief Growth Officer. In her role, Lyn is responsible for AAB’s strategic sales enablement activities, and for ensuring that our obsession for client service remains at the forefront of everything AAB does.

Lyn provides guidance and support to AAB’s business units and sales enablement teams, and by collaborating closely with internal and external stakeholders she is able to ensure that, as a group, we are operating with client centricity at its core.

VALUABLE & ENJOYABLE RELATIONSHIPS

“I have been working with clients and potential clients for my whole career and I get hugely excited by helping them solve their problems and being a true partner in their business. A key goal of mine is to drive expansion initiatives to provide even more quality solutions for our clients, and deeper relationships. I feel that a key part of my role is making sure our clients are happy and ensuring that their relationship with the AAB team is a fun and enjoyable experience.”

DIVERSE, DYNAMIC, ENTREPRENEURIAL

“We’re a team of diverse, dynamic, entrepreneurial individuals that are bound together by shared values and a passion to provide awesome client service.

We’re driven by the needs of our clients, but we want to deliver our services in a way that our clients say ‘Wow!’ We try to do things differently and bring enjoyment into everything we deliver to clients. Our aim is to reset what accountancy is about and change how an accountant is perceived.”

USING TECHNOLOGY & MAINTAINING RELATIONSHIPS

“Technology is vitally important in what we do and it enables us to make our clients’ or our team members’ lives easier. We’re continuing to face a technological revolution, but the key is how we embrace that whilst maintaining the personal side of what we do and the relationships we build.

Our clients come to us because of our people, our market knowledge, our credentials, and our ability to be able to deliver for them. You’ll never replace the emotional intelligence that we bring into a relationship with technology.”

ENJOYING THE BUSINESS JOURNEY

We’ve got a phenomenal team in AAB and such a great journey ahead of us. We’ve got ambition and putting our plans into action and sharing that journey with the best people is the highlight for me.”