Georgina
Deas

Who I help

Owner-managed businesses. SME’s. Solicitor firms. Family Investment Companies.

How I help

Financial reporting of annual accounts. Tax planning and compliance. Accounting compliance. Bookkeeping. VAT returns. Corporate Tax Returns.

“I take pride in my ability to break down complex technical jargon.”

Georgina Deas is a Business Advisory Assistant Manager based in our Leeds office. With a diverse portfolio of clients, she consistently delivers timely and insightful advice. She aims to ensure that clients have the right support and financial information to navigate the complexities of business management. Throughout her career, she has showcased exceptional leadership, using her extensive expertise to craft tailored solutions that drive growth and data-backed insights to uncover new opportunities for her clients.

Starting her career as a junior team member, her journey in the firm has shown dedication, continuous learning, and mentorship. She has taken on more responsibilities and has solidified herself as a trusted advisor to her clients. Alongside this Georgina has become a mentor to junior members of the team, sharing her knowledge and experience and supporting them on their career journeys.

A Journey of Growth and Empowerment

“I began my career as an assistant in the business advisory team, and it’s been an incredible experience of continuous development. Each step forward has been met with unwavering support and encouragement, which has allowed me to expand my skills and take on exciting new challenges. That’s why I’m so committed to mentoring and guiding the newer team members now—I know firsthand how powerful it is to have someone believe in your potential, and I want to be that source of support for others as they grow and succeed.”

Fostering Strong Client Connections

“In my role, I genuinely thrive on cultivating deep, long-term relationships with clients. I believe that getting to the heart of their business is essential to delivering advice that truly adds value. Whether it’s navigating tax strategies or ensuring they stay ahead of compliance regulations, my priority is to make sure clients feel fully supported. I take great pride in being approachable and delivering insights that are clear, actionable, and help them make informed confident decisions.”

Driven by Client Success

“My motivation has always been rooted in helping my clients succeed. There’s something deeply fulfilling about watching their businesses flourish and knowing that the work we’ve done has made a real impact. When a client truly recognizes the value we’ve added, it’s an incredible feeling. I also love taking a proactive approach—whether it’s identifying cost-saving measures, improving financial management, or integrating new technologies. It’s equally rewarding to mentor junior team members, supporting their growth just as I’ve been supported.”

Harnessing Technology, Nurturing Human Connections

“I’m a big advocate for using technology to enhance efficiency and precision—it’s a powerful tool, especially when working with clients across the country. Virtual meetings and quick communication via email are incredibly useful for staying connected. However, I also believe that face-to-face interactions are irreplaceable. There’s something special about sitting down with clients, hearing their goals directly, and collaborating in person—it often leads to the most impactful outcomes. My role strikes the perfect balance between leveraging technology and maintaining those valuable personal connections.”

Simplifying the Complex for Client Clarity

“I take pride in my ability to break down complex technical jargon into clear, understandable terms for my clients. Throwing around complicated language benefits no one—I want my clients to fully grasp the advice I’m providing so they can make informed, data-driven decisions that propel their businesses forward. Ensuring they have all the information they need is critical to their success.”

Building a Stronger, Unified Team

“Our Leeds office has recently gone through a period of major transition, and while it presented some challenges, it has ultimately made us stronger as a team across AAB. We’ve come together to offer a comprehensive range of services, from audit and hotel accounting to HR consultancy and financial planning. Our collective strength lies in our ability to work as one cohesive team, and this collaborative approach only enhances the value we bring to our clients, helping them at every stage of their business journey and driving them toward their goals.”