Who I help

HR professionals. Executives & Managers. Employees.

How I help

Tailored HR solutions. Streamlined HR process for onboarding, payroll, and time & attendance. Employee self-service software. Workforce planning and decision-making solutions.

“I’M NOT AFRAID TO CHALLENGE THE STATUS QUO TO ACHIEVE THE BEST OUTCOMES.”

Eric Ralya is Director of Sales within our Payroll team, based at our Grand Rapids office in Michigan. Eric identifies and engages with potential clients, assesses their needs, and demonstrates how our tailored software solutions can help them achieve their goals.

Working with clients across various sectors, including finance, manufacturing, technology, and healthcare, Eric collaborates with different departments within these organisations to ensure our team delivers comprehensive support. He also works closely with colleagues in the payroll and payroll tax advisory teams to deliver integrated solutions.

Keeping up on industry trends is important to Eric to ensure he and the team are always offering best-in-class solutions.

Consistently delivering high-quality solutions

“An ideal relationship with a client is one built on mutual trust, open communication, and a deep understanding of their needs. We strive to foster a collaborative environment where both parties work together to achieve long-term success.

I pride myself on identifying our clients’ issues, and providing effective solutions that solve their problems and improve their overall situation. Our clients receive a high level of expertise, reliability, and a commitment to going above and beyond to meet their needs, underpinned by consistently clear communication.

For me, the most satisfying aspect of working with our clients is leaving them in a better position than they were.

Trust is also crucial when building relationships within our team. We are strong believers in collaborating to leverage each other’s strengths, so we can provide the best possible solutions for our clients. We have a large and varied knowledge pool across AAB so there is always someone that can help if it’s outside our area of expertise. Being part of a more agile business, I value our ability to adapt quickly and reasonably to client needs.”

Clients are our passion

“When it comes to communicating with our clients, I prefer a balanced approach of technology for efficiency and accessibility while maintaining personal, hands-on interactions to build strong relationships. Virtual meetings and digital tools are valuable for convenience and flexibility, but I also prioritise face-to-face interactions, whether in person or online, to foster trust and understanding with clients. Clients are our passion, so we always consider what their preferred method of communication is.

Being so passionate about our clients encapsulates my commitment to helping them achieve their goals. With 30+ years of experience in payroll and payroll tax advisory, specialising in US payroll tax compliance, I am confident I deliver tailored solutions that exceed client expectations. I build trust with my clients through consistent, high-quality performance.”

Delivering exceptional results and exceeding client expectations

“I would say my greatest strengths are my ability to provide clients with the proper resources to resolve their issues and my commitment to ongoing support. I am results-driven, and I stand by what I sell, ensuring that my reputation remains strong and trustworthy. My experience and adaptability mean I quickly address and solve problems, making me a reliable asset to both clients and AAB.

I’m not afraid to challenge the status quo to achieve the best outcomes. Leveraging our team’s strengths and resources allows us to push boundaries and consistently deliver exceptional results. That might even mean making a recommendation for a prospect that is in their best interest and not necessarily AAB’s. In this example, they asked for an honest opinion on an Applicant Tracking product and I gave them the names of two other products that I thought would be a better fit for their organization.

It’s a great compliment that our clients continually trust and rely upon me to meet their needs. This level of trust signifies that I consistently take care of my clients and uphold a high standard of service and reinforces my commitment to always delivering exceptional results and exceeding client expectations.”