Edwin
Goi

WHO I HELP

International Large Corporates. International Groups. Private equity-backed businesses.

HOW I HELP

UK corporation tax advisory. Corporate restructuring and rationalisation. International tax.

SECTORS/SUPPORT

Energy. Technology.

“I’M FOCUSED ON DOING WHAT IT TAKES TO DELIVER RESULTS TO MY CLIENTS”

Edwin Goi is a Corporate Tax Assistant Manager based in our Edinburgh office. He works with large and international groups across a range of sectors, providing expert advice on transactions, restructuring, and complex tax matters. Edwin also supports businesses looking to expand overseas or establish operations in the UK, helping them navigate tax strategy and structuring.

Edwin brings to the team a keen eye for legislative and case law research. He prides himself on breaking down complex rules into clear and concise advice. He hones this skill to distil intricate tax legislation into actionable insights for not only clients but also colleagues.

OPERATING WITH A CLIENT-FIRST APPROACH

“For me, the best client relationships are built on trust and open communication. My approach is simple: listen, understand, and deliver advice that is practical, commercially sound, and tailored to each client’s needs. Whether it’s a sounding board for future plans or a solution to a pressing tax issue, I’m always on hand to provide clear and dependable guidance.

One of the best things about being part of such a large group is that if a client has a problem or a challenge that extends beyond corporate tax or my realm of expertise, I can tap into AAB’s extensive network to connect my clients with the right specialist who will be able to guide them; hence ensuring that our clients always receive the best advice.”

SUCCESS IS RARELY ACHIEVED ALONE

“One of the most rewarding parts of my job is hearing that my advice has helped clients achieve their business goals, resolve complex tax issues, or simply ease their concerns. Corporate tax can be daunting, but I thrive on simplifying the complexities, giving clients confidence that they’re making the right decisions for their business. Knowing that I’ve helped someone overcome a challenge or find the best path forward is what makes my work so fulfilling.

Work is at its best when we share it. I value the strong relationships I’ve built with colleagues—working together to solve difficult problems, deliver projects under tight deadlines, and support one another. I also take great satisfaction in mentoring junior team members, helping them develop their technical skills and professional confidence. Watching them grow and succeed is just as rewarding as solving a complex tax challenge.”

Keeping Pace with Change

“The business world is evolving rapidly—technology, geopolitics, and new business models are creating tax challenges we’ve never seen before. I thrive on helping clients navigate these shifting landscapes, ensuring their tax strategies are not only compliant but also commercially astute. Staying ahead of legislative changes and breaking down their impact is a challenge, but it’s one I embrace wholeheartedly.”

AAB’s Growth—An Exciting Future

“AAB’s rapid expansion brings new opportunities to work with an ever-growing portfolio of clients, each with unique and interesting challenges. I’m particularly excited by the chance to collaborate with a diverse and talented team, gaining fresh insights while contributing to AAB’s ambitious future. Being part of a firm that is evolving at such a fast pace is inspiring, and I’m proud to play a role in shaping its journey.”

More Than Just Tax

“The idea that tax professionals only see the world through a tax lens is outdated. I take a broader view—great corporate tax advisers understand strategy, corporate finance, politics, and ESG. By bringing these wider perspectives into tax discussions, I ensure my advice is well-rounded and seamlessly integrated into clients’ overall business strategies. It’s not just about minimising tax—it’s about making smart, informed decisions that align with long-term business objectives. Contrary to the adage, the hammer is not the only tool the modern tax professional has—so not everything looks like a nail!”