AAB Consolidates Brands to Propel Future Growth

AAB, a professional services firm across the UK and Ireland, has announced a strategic consolidation of its brands, to strengthen its position as a leading provider in the mid-market. 

Employing c.1,000 people across 12 office locations, AAB Group will bring FPM, Sagars and May Figures under its main brand title, AAB. Think People and SeeHearSpeakUp will become AAB People.  

This strategic move is designed to simplify and optimise the strength of the overall AAB brand, enhance market presence, and deliver a more integrated experience for clients. AAB’s strategic growth plan, which includes enhancing client engagement, expanding its service offerings and investing in technology, has continued backing from August Equity.  

Our brand consolidation marks a pivotal moment in our growth journey,” said Emma Lancaster, Chief Executive at AAB. “By combining our diverse services under the widely recognised AAB brand, we are not only simplifying our structure, but also amplifying our ability to deliver integrated, innovative solutions to our clients. This alignment is crucial as we continue to pursue our ambitious growth targets and expand our footprint in the UK and beyond.”

“AAB’s commitment to our clients remains steadfast, with a focus on delivering unparalleled accountancy, consultancy and advisory services that drive success,” added Lancaster. “By uniting our brands, we will operate more efficiently and effectively, enhancing our ability to offer holistic professional services, and ensuring that our clients continue to receive exceptional support as they navigate their own journeys.

“We have a wealth of experience and expertise across all five brands, and we are delighted to welcome these individuals to the AAB brand. I’d like to thank everyone in our team for their continued hard work.”

These measures are designed to support the rapidly growing business and its expanding client base, which has trebled in size since 2021. In 2023, AAB ranked in the top 20 of Accountancy Daily’s Top 75 Accountancy Firms. AAB plans to continue the rapid growth journey and has heavily invested in technology and integration to support these ambitious plans.